A descriptive paragraph that tells clients how good you are and proves that you are the best choice they can make. Address concerns they may have, how reliable you are, etc. It's good to speak conversationally and not as if you're trying to market to people. Show them how you understand their pain, give them the information they need, and then let them decide.

Use enticing words, address objections, and put their fears to rest.

You'll feel better with an experienced lawyer on your side.